|About the Book|
Welcome to the 30 Day PR Challenge – and welcome to what promises to be a terrific journey that will see you grasp the true power of public relations in the modern world of social networking.Public relations, the dark art of spin, snake charming –MoreWelcome to the 30 Day PR Challenge – and welcome to what promises to be a terrific journey that will see you grasp the true power of public relations in the modern world of social networking.Public relations, the dark art of spin, snake charming – call it what you like, it has traditionally been seen as the art and science of manipulating the media – or perhaps inspiring them. Either way it was all about grabbing the headlines and dominating the airwaves and more recently cyberspace.However high profile PR was, make no mistake it was the glamorous servant of the marketing department… But the internet has changed everything and the rules are now very, very different.The advent of social media now means you can engage directly with clients and prospects and no longer have to rely upon the headlines to reach an audience. Indeed the converse is true, that audience no longer relies on the traditional media for news or to make known if they are unhappy with a service.In a nutshell, now everything is PR – every interaction with the public, online or offline has the potential to impact on your image, so it is all now public relations!A well written blog shared through social media has the potential to reach a wider and more targeted audience then a press release published as a story in a newspaper might! Yet it is still worth getting published in the traditional media for the credibility it delivers to your social media.Now, Nigel Morgan has teamed up with Nikki Pilkington to add public relations to her popular 30 Day Challenge series and over the next 30 Days he reveals the myriad opportunities you have to promote yourself to the media and directly to the customers.